EGD Privacy Policy

Marketing Data

EasyGates Ltd uses a number of methods to keep previous and potential customers informed about our latest offerings and services.

Email Marketing

EasyGates Ltd maintains several email marketing lists across its various websites.

When you sign up for an email marketing list, we will always make it clear what information is being added to our marketing list.

EGD Mailing List

If you opt-in to the EGD Mailing List, the following information will be collected and passed on to our email marketing provider SharpSpring:

• Your name
• Your email address
• The following information about your subscription:
• The IP address of the device you used to subscribe
• The time at which you subscribed
• The website or form you signed up on

Depending on how you interact with the EGD website, or where you opt in to marketing, the following additional data may be passed on to SharpSpring

• Your Enquiry Details (for example if you opt in while filling in an enquiry form)

In the future, we may also allow you to select optional "interest categories", which allow you to further narrow down the subjects or products you are interested in.

After you subscribe, SharpSpring may store further information about your interaction with their service, including Device information and Usage data, including but not limited to:

• information about the email client and device you use to open emails
• how you interact with the emails you receive through the SharpSpring service such as which emails opened and whether you clicked any links within the email

You can read more about the data that SharpSpring collects in SharpSpring’s Privacy Policy

We use the Marketing Data you provide to give you regular updates about our latest products, services and offers via email.

The Marketing Data you provide to us for Email Marketing is stored for as long you stay subscribed to our marketing lists.

When our Marketing List is set up we will provide links to subscribe and unsubscribe here, and at the bottom of any marketing correspondence you receive from us.

Consent: If you opt-in to email marketing, you have given clear consent for us to process your personal data for a specific purpose.

This data is shared with our email marketing provider, SharpSpring. SharpSpring is operated by SharpSpring, Inc.

As well as EasyGates Ltd’s Privacy Policy, your data will also be subject to SharpSpring’s Privacy Policy.

Enquiry Details

When completing our contact form, your Enquiry Details will be passed on to our CRM provider SharpSpring.

The following information is then passed on to our internal technical or sales support teams:

• Name
• Telephone number (optional)
• Fax Number (optional)
• Email address
• Invoice / Order number (optional)
• Enquiry type
• Any information inputted into the message and subject fields
• Any information inputted into additional fields on the form

If you would like to email us without using the SharpSpring system, please email us directly using one of the email addresses listed on our contact page.

Our policies for email retention differ depending on the purpose of the email message, as well as the content of each particular message. Enquiries sent through this form will be kept at a minimum for as long as an enquiry or support case is still ongoing.

Emails may be archived for a longer period if we believe it necessary to keep the email as a record of fact (i.e. if we believe a dispute over the nature or timing of events may occur).

At most, email communications that do not need to be archived for any legal reasons (such as for accounting and VAT records, or if we believe an email may be relevant to any upcoming legal proceedings) will be kept for no longer than 2 years.

This data is shared with our email marketing provider, SharpSpring. SharpSpring is operated by SharpSpring, Inc.

As well as EGD’s Privacy Policy, your data will also be subject to SharpSpring’s Privacy Policy.

These details will never be passed onto another third party unless:

• we have your express permission beforehand; or
• are required to do so by law (see Introduction section).

Analytics Data

EasyGates Ltd uses both Google Analytics and SharpSpring to analyse how visitors use our site. Please see the appropriate subsections below to see details for each service.

If you opt-in to Analytics, a cookie is stored on your computer that contains a unique, anonymised ID. This unique ID is a random collection of letters, numbers and symbols, and does not contain any other personally-identifiable information which you may provide to us in another context. The client ID is used to differentiate you from other visitors, as well as determine whether you are a first time or returning visitor.

Google Analytics Data

EasyGates Ltd uses Google Analytics to analyse how visitors use our site.

When Google Analytics is enabled, various details about your computer, browser and visit behaviour are passed on to Google. This information may include, but is not limited to:

• Your IP Address
• An estimate of what browser and operating system you are using to visit our site
• What pages you visit and how long for

Your IP address is collected by the Google Analytics service purely for the purpose of determining the approximate geographic location of visits. Google does not share your IP address with us, and only provides us with an anonymous, approximated geographic location. EasyGates Ltd employs Google Analytics’ optional IP Anonymization feature. This feature removes the final set of digits from your IP address before transmitting it to Google, in order to provide a more anonymised and less accurate estimation of your location.

The techniques that Google employ do not collect personal information such as your name, email address, postal address, or telephone number.

We will not link, or seek to link, any of the above information with any personally identifiable information we hold about you.

Remarketing Data (Targeting / Advertising Cookies)

EasyGates Ltd. use a number of services to advertise our products and service to customers across the web. Among these are remarketing tools.

If you opt in to remarketing / targeting, these services will place cookies in your browser containing a unique, anonymised ID to help distinguish you from other users. As well as this cookie, we will also share details about how you interact with our site (such as what pages you visit, what products you add to your cart etc.) with our remarketing partners.

This allows us to group customers anonymously into "audiences" depending on their interests or actions and show more relevant adverts to them across the web or on smartphone and tablet apps. For example, we may show you ads containing accessories for products you are interested in or show you ads reminding you of products you’ve left in your cart but not purchased.

Facebook Pixel

As per Facebook’s documentation, if you opt-in to remarketing, the following information will be sent to Facebook:

• HTTP Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
• Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
• Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.

As well as the standard information collected above, the Facebook pixel allows us to send additional Optional Values. These could include:

• Order value (upon completion of your order)

The information we collect via the Facebook Pixel is used to

• measure the effectiveness of our online advertising;
• serve you with more relevant ads when using Facebook’s services (Facebook, Instagram, Messenger, Oculus etc.) or in other third-party apps that use the Facebook Audience Network;
• help us optimise and improve the way our website works, and ensure our users are able to easily find all the information and services we offer.

SharpSpring Remarketing Data

EasyGates Ltd uses SharpSpring remarketing to analyse how visitors use our site, how effective our ads are, and to deliver relevant ads to our customers.

When analytics are enabled, various details about your computer, browser and visit behaviour are passed on to SharpSpring. This information may include, but is not limited to:

• Your IP Address
• Preferences and settings: time zone, language, and character size.
• Technical information: type of device, operating system name and version, device manufacturer, browser information (type, version), screen resolution.
• Traffic Data: What pages you visit, how long for and when; referrer URL

Your IP address is collected by the SharpSpring service purely for the purpose of determining the approximate geographic location of visits. SharpSpring does not share your IP address with us, and only provides us with an anonymous, approximated geographic location.

SharpSpring Remarketing Data is retained where SharpSpring "have justifiable business need to do so, and/or for as long as it is needed to fulfill the purposes outlined in [their] Privacy Notice, unless a longer retention period is required by law, such as for tax, legal, or accounting purposes."

Please see SharpSpring’s Privacy Policy for more information.

Raw Access Logs

EasyGates Ltd uses various technologies to log traffic across our websites. The majority of this data is anonymous and is not linked to any IP addresses or other personally identifiable information.

However, in addition to this anonymous data, EasyGates Ltd keeps raw access logs. These raw access logs store the following information about visitors each time a page is accessed:

• IP Address
• User Agent String
• What resource was accessed
• What time it was accessed

These raw logs do not contain any other information. The data transferred between your computer and our servers is not logged, only the page accessed.

EasyGates Ltd keeps these raw logs in order to:

• Ensure network and information security.
• Ensure we can resist malicious actions that compromise the security of our systems and data, such as brute force entry, DDOS and DOS attacks.

Any data that contains personally identifiable information will be kept for no longer than one month.

However, if we believe an IP Address or range of IP addresses to be behind malicious actions that threaten the security and upkeep of our systems, they will be kept on file as long as we believe they may cause us harm, in order to prevent repeat behaviour.

Backed up Data

The following personally identifiable data is backed up to a remote server (separate from our webserver) once per week:

• Raw Access Logs

A "snapshot" of the data we store is taken once per week. These snapshots are stored on the remote server for seven days, when they are replaced by the subsequent week’s backup.

Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests.

Contract: processing this data is necessary to fulfil our contractual obligations to you